In six years of working with Danone, we addressed their diverse online communication needs and the development of multiple creative communication strategies expressed through websites, promotions, and micro-sites.
In 2010, a new website was developed, adapted to younger audiences while remaining faithful to the brand's objectives.
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water. In 2007 it swapped its world number 2 position as a producer of cereals and biscuits for the same place in baby foods, having sold the biscuits division to Kraft Foods and acquired Numico. In the United States, the Danone brand is marketed as Dannon, a subsidiary of Groupe Danone (under the name The Dannon Company).