Projects / Anemocore Ventures
Anemocore Ventures
Naming and visual identity for a venture capital firm
Anemocore Ventures is a venture capital firm that invests in sectors such as real estate and finance, with a focus on the early stage.
Logo construction
AV asked us to generate a graphic identity that could represent the power of ideas, their process of development and growth through a new name, brand identity, annual report, stationery, wayfinding totem, mobile web application, signage, and merchandising.
Corporate typeface
Albus Studio developed a minimalist branding system with a technological tone that gives AV a fresh image to help attract innovative projects for capital injection.
Wayfing Totem
Anemocore comes from Italian and is defined as seeds or plant spores dispersed by the wind. In this metaphor, ideas represent seeds waiting for a suitable space and time to germinate. AV as a firm is that ideal space for their development.
Mobile app
The symbol represents a dandelion, a metaphor in which ideas are seeds that are dispersed to germinate in fertile soil.
Color box
Tote bag
Annual report
Signage
